Privacy Policy

Privacy Statement

Data Baby is a multi-channel data & direct marketing agency. We focus our use of insight and data to improve your customer experience through enhanced relevance and precise targeting of marketing communications.

Data Baby Direct Marketing is a valued partner for many of the UK’s largest brands across a broad range of business. We work directly with the brand owners or via their advertising and marketing service providers.

Data Baby respects your privacy and is committed to ensuring that the principals of our opt-in when your data is collected are clearly explained as well as protecting any information you provide by which you can be identified when using this website or any of our services. You can be assured that it only be used in accordance with this privacy statement. Data Baby may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from May 25th 2018 previous versions are available upon request.

This policy sets out the basis for any personal information we collect from you, or that you provide to us through our website, or to our partners and contributors will be processed by us. Please read the below carefully to understand our views and practices regarding your personal information and how we treat it. By visiting the site or providing your information you are accepting the practices described in the policy. For the purpose of the Data Protection Act 2018 and the General Data Protection Regulation (EU) the data controller is Data Baby Direct Marketing Limited. Registered at The Gallery, Concept Court, Manvers Way, Rotherham, South Yorkshire, S63 5BD. Data Baby Direct Marketing Limited is registered with the ICO with registration number ZA002757.


Use of your information

It is in Data Baby’s legitimate interest to process your information which we established by carrying out a legitimate interest assessment.

The information you volunteer to Data Baby and its partners that Data Baby holds about you will be shared and used to appropriately target offers and marketing communication from our clients, from our selected 3rd party partners and from Data Baby and its other brands including, Prizes Baby, Home and Lifestyles, Expert Savings.

You may receive telemarketing and/or electronic marketing communications from us if you have provided your explicit consent via an opt-in box or you have previously purchased similar goods or services from us and, in each case, you have not opted out of receiving that marketing. We may also market to you via mailing and door-to-door canvassing. The consumer survey is conducted over the telephone, when completing the survey and opting in to named third parties, we will obtain your express consent for them to send you marketing via SMS, email, calls and mailing.

The following sectors are the industry types you can expect your data to be supplied to, depending on the answers given by you and your stated interests.

  • Retail (Including Fashion and clothing)
  • Automotive (including sales, accessories, rentals or repairs)
  • Property (including retirement properties)
  • Home improvement (including Home Furnishings)
  • Toys and games
  • Telecoms and Utilities (including Mobile Phones & Broadband)
  • Mail Order
  • Pensions
  • Loans, credit cards and mortgages
  • Investments & savings
  • Wills
  • Funeral Planning
  • Pet
  • Holidays (including Hotels & Airlines)
  • Health & Well-being (including mobility)
  • Charities
  • Media & publishing companies
  • Gaming
  • Legal Services Claims Management Services
  • Market Research
  • Entertainment & Leisure
  • Call Centre
  • Finance
  • Money Saving Offers
  • Government & Educational institutions
  • Household & Car
  • IT/Technical
  • Music
  • Pharmaceutical
  • Publishing/Media
  • Toiletries/Cosmetics
  • General Insurances including Life Insurance
  • Private Medical
  • Business to Business

Your data may be used for analytical purposes and may also be used in conjunction with data we may have received from other sources in order to personalise and target communication to you better. We may also share your information with companies for the same reason providing you consent.

Your data may be used for other purposes including data validation, enhancement, information verification, identity verification, suppression, tracing and to the extent permitted by law, individual reference or lookup services, by Data Baby and 3rd parties.


Your Data and Your Rights

Once you have given your information, you are still in control of your personal information. Your rights include:

  • The right to be informed
  • The right of access
  • The right to rectification
  • The right to erasure
  • The right to restrict processing
  • The right to data portability
  • The right to object
  • Rights in relation to automated decision making and profiling

More information can be found at

Please remember that you can unsubscribe at any time (see Unsubscribe section below). Furthermore you can request suppression of your details from Data Baby’s database if you would prefer us not to use your information for any of the above.

You can also request to know what personal information Data Baby holds about you, by writing in person to us at the address below asking for a subject access request. These requests are free of charge and Data Baby have an obligation to respond to such requests within 30 days.


Removing Your Details

You can unsubscribe from Data Baby email communications at any time by clicking on the link at the foot of any email correspondence. Your details will be suppressed, Data Baby will send no further emails and you details will no longer be passed onto any 3rd parties for the uses described in this Privacy Policy.

You can also deregister from Data Baby at any time through its website. Your details will then be suppressed and Data Baby will send no further email communication.

To request suppression from Data Baby completely, please write to us at the address at the bottom of this Privacy Policy


Data security

Although we endeavour to ensure the security of all correspondence, the Internet is not a 100% secure medium. Therefore, we are unable to guarantee the security of any data you send electronically to Data Baby and are unable to accept responsibility for any loss or damage experienced through any loss of confidentiality of your information in transmission. However, Data Baby do have technical and organisational measures in place to protect against unauthorised or unlawful processing and against accidental loss, destruction or damage.


International TransfersRules for data protection are different in the UK and other overseas countries to the European Economic Area (EEA). Data Baby rarely transfers any data outside the EEA, but where this does occur we execute using established Privacy Shield agreements or model contract clauses, in order to ensure that our suppliers and clients maintain the same high standards for data security that regulate in the EEA.


Right of transfer

Should Data Baby choose to sell or transfer business assets, it is possible that the information we hold may be transferred as part of the transaction.)

Changes to privacy policy

Data Baby reserves the right to update this Privacy Policy from time to time. If you do not agree with the terms of this Privacy Policy, please do not submit any information or accept any of the offers available from Data Baby.


Contact Data Baby

If you would like to contact us, please email or write to us at the address below.

The Gallery, Concept Court, Manvers, Wath-Upon-Dearne, Rotherham, South Yorkshire, S63 5BD