Data Enhancement

Data Enhancement

A datababase is a very valuable asset

Clients are more and more frequently realising the benefit of using their existing and lapsed client bases to up-sell and to generate new business. A datababase is a very valuable asset and should therefore be cared for as such. Did you know that around 6% of the UK population move house each year?! This could mean that by using an old or uncleansed data file you could be spending way over the odds on your marketing campaign, as well as sending messages out to the wrong people.

Data Baby offer a full data cleansing, appending and enrichment service to help clients maximise their own data.

Our basic enhancement services include;

  • Gone-Away Suppression/Flagging
  • LLV & HLR live number testing
  • Deceased Suppression/Flagging
  • Home Movers
  • PAF Address Correction
  • De-duping
  • Enhance/ Append missing or additional details
  • TPS & MPS clean (removing people who have signed up not to be contacted)

To find out more about how Data Baby can help with your data enhancement please give us a call on 01924 802220