SO, WHAT IS DATA CLEANSING?

If you have any doubts about the importance of data cleansing, simply ask yourself this:

How many people do you know who…
– moved to a new house this year?
– changed their mobile number?
– changed jobs?
– got married?

Even if your customers’ age is far from millennial, changes to personal details continuously happen. Therefore, using an old or uncleansed database could mean overspending on your marketing campaign, as well as sending messages out to the wrong people.


So… how can you prevent this from happening?

The answer is regular and vigorous data cleansing.

Data cleansing is the process of updating an existing database to ensure all the collected information is accurate and correct. The process usually involves modifying, replacing or deleting outdated, incomplete, inaccurate or not relevant parts of the data.

With clients more and more frequently realising the benefit of using their existing and lapsed client bases to up-sell and to generate new business, it is important to turn data cleansing into a regular routine rather than a one-time venture. Otherwise you risk the quality of your database to quickly go downhill.


So… what can we do to take care of your database?

Data Baby offer a full data cleansing, appending and enrichment service to help clients maximise their own data. Our data cleansing services include:

– Gone Away Suppression/Flagging
– LLV & HLR live number testing
– PAF Address Correction
– De-duping
– Deceased Suppression/Flagging
– Enhance/Append missing or additional details
– Home Movers
– TPS & MPS Clean (removing who have signed up not to be contacted)

In other words, we do the whole lot… all to ensure that your email, telephone, digital and postal campaigns deliver you optimal value for money and no budget is spent on knocking on closed doors. To find out more about how Data Baby can help with your data enhancement please give us a call on 01924 802220.


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