SO, WHAT IS LEAD GENERATION?

In marketing terms, Lead Generation basically describes the process of identifying, stimulating and capturing interest in a product or service and cultivating that opportunity for the purpose of developing sales pipeline.

A lead is usually allocated to an individual to follow up on. Once the individual reviews and qualifies it to have potential business, the lead gets converted to an opportunity. An opportunity in the b2c world can be closed in one call or it may have to undergo multiple sales stages before the deal is won. There will always be some natural wastage as a percentage of the leads will go on to buy.

These leads are fresh and hot off the press so your contact rate and accuracy will by far exceed that of older data lists and marketing data, ensuring that your sales team are busier and generally capturing the consumer at the right time in their buying cycle.

As telemarketing is one of the quickest and most responsive ways to drive results for your direct marketing strategy this is often an obvious choice for our clients. Our targeted lead generation is perfect for reaching new prospects as you will only receive and pay for the consumers who have expressed an interest in your product or service or responded positively to your questions, taking some of the leg work (and cost!) out of your sales process.

Here at Data Baby we are lead generation specialists. Our experts will work with you to understand your offering and to build a targeted campaign, generating relevant leads by educating consumers about the benefits of your products and services and providing you with valid and accurate opt ins, or simply identifying prime prospects for you to call. Our lead generation is a perfect way to complement your direct marketing campaign.

We would love to tell you more, why not give us a call 01924 802220 or email hello@data-baby.co.uk


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